For this capstone project, I made show specific merchandise for broadway shows. After a couple of months of research, I created a fictitious company that produced this merchandise and created a product guide to ensure replication for any show. Then I picked three shows and made mock-ups of this product for said shows.

Highlighted here is my waitress box! It is a clamshell box wrapped in a belly band. Inside the box is two books, one outlining the show's journey and the other showing a behind the scenes look at the show. Each show box has a unique item specific to the show. For this show, I made recipe cards and a recipe box. These recipe cards actually hold therapy techniques as a way to show how the musicals main character uses baking as an escape.

This was a versitile project where I created publications, patterns, and a logo for the show. I loved exploring packaging and pushing myself to make a really cool product for theatre lovers!