zoomed in shot of the honey crunch on the front of the cereal box

honey oat crunch redesign

This project was created with the goal to reinvent a cereal brand for a new, younger audience. As part of this effort, I created a new mascot that is more thematically appropriate to the cereal, the brand, and the new target demographic. This project led me to create the mascot Farmer Finn along with the illustrative design of the cereal box. This mascot was created in Adobe Fresco. This cereal box design was created using Adobe Illustrator and Photoshop.